Rooster Rod Co.
Wake The Water
At Rooster Rod Co., our mission is to handcraft fly and conventional rods that blend timeless craftsmanship with modern performance — built one at a time, for anglers who value quality over quantity.Founded by two friends who bonded over fishing at Ball State, Rooster Rod Co. is dedicated to building rods that carry stories — of craft, of water, and of the anglers who fish them.Giving back is a core value of ours. That is why 5% of all proceeds from every rod sold go to the Navy SEAL Foundation and the C4 Foundation, which provides support for veterans and their families.
Conventional Rods
Check out our current inventory of Rooster Rods below. Each one is a testament to American craftsmanship, built with pride right here in the U.S.We believe in supporting those who serve. That's why 5% of every purchase goes directly to two incredible organizations—the Navy SEAL Foundation and the C4 Foundation—which provide essential support to veterans and their families.Looking for something special? We specialize in custom builds. Send us a message through the form on the Contact Us page, and we'll help you get the perfect rod.
Blood Feather Series – Pure Sensitivity, Finesse Refined
When precision matters and every bite counts, the Blood Feather Series delivers. Designed for finesse presentations, this line of rods brings ultimate sensitivity to your hands so you can detect the lightest pick-ups and subtle changes in cover. Lightweight, responsive, and razor-sharp in feel, Blood Feather series gives you the confidence to fish slow and deliberate, knowing nothing goes unnoticed.7’2 med fast 8-14lb 1/4-5/8oz $245
7’2 med light fast 6-12lb 1/8-3/8oz $245
7’0 med light fast 6-12lb 1/8-3/8oz $245
7’0 med fast 1/4-5/8oz $245
6’10 med x fast 6-12lb $245
Warbird Series – Built for the Strike
The Warbird Series is purpose-built for moving baits — designed to keep fish pinned and your cast-to-catch ratio high. With the perfect blend of parabolic action and backbone, Warbird rods excel at launching crankbaits, chatterbaits, and other reaction lures with accuracy and control. The forgiving blank loads deep to keep treble hooks buttoned, while the per in the midsection drives hooks home on bladed baits.Hybrid graphite glass
7’ med mod fast 10-17lb 1/4-3/4oz $190
7’ med hvy mod fast 12-20lb 3/8-1oz $190
7’10 med mod fast 10-17lb 1/4-3/4oz $225
7’10 med hvy mod fast 12-20lb 3/8-1oz $225
7’6 med mod fast 10-17lb 1/4-3/4oz $225
7’6 med hvy mod fast 12-20lb 3/8-1oz $225
Jerkbait rod—6’8 med fast 10-17lb 1/4-3/4oz $200
The Strut – Versatility in Motion
Confidence is everything when you’re working moving baits, and The Strut delivers it cast after cast. Designed around spinnerbaits, swim jigs, and smaller swimbaits, this rod carries the backbone to drive home single hooks while maintaining the balance and feel to keep your presentation natural. Versatile enough to double down with a Texas rig when the bite slows, The Strut is that perfect blend of power and finesse for anglers who like to keep their options open.6’8 med fast 10-17lb 1/4-3/4oz $225
7’0 med fast 10-17lb 1/4-3/4oz $235
7’2 med fast 10-17lb 1/4-3/4oz $235
7’ med hvy fast 12-20lb 3/8-1oz $235
7’2 med hvy fast 12-20lb 3/8-1oz $245
Hammer Spur – Heavy Hitters Only
When the cover is thick and the fish are mean, the Hammer Spur is built to go in after them. Engineered for raw power and leverage, these rods are tuned for heavy-duty techniques like frogging, flipping and punching grass, and launching big swimbaits. With relentless backbone and strength where it counts, the Hammer Spur gives you the confidence to pull giants out of the nastiest cover — and the control to handle them once they’re hooked.7’6 med hvy fast 10-20lb 3/8-2oz $250 flip
7’6 x heavy fast 15-25lb 1/2-3oz $250 flip
7’10 heavy fast 25-45lb 3-8oz $350Swimbait
7’10 med hvy fast 15-30lb 2-6oz $325
7’6 x heavy fast 15-30lb $225 frog
7’6 fast heavy 12-25lb 3/8-1 1/4oz $225 frog
7’3 heavy x fast 12-25lb 3/8- 1 1/4oz $225 frog
7’3 heavy fast 12-25lb 3/8-1 1/4oz $225 frog
Ondori Series BFS Rods
Born from Japan’s legendary Bait Finesse System heritage, the Ondori Series embodies precision, balance, and feel. Designed for anglers who demand control over every cast, every drift, and every subtle strike, Ondori brings the soul of JDM performance to American waters. Lightweight yet powerful, it delivers effortless lure control and the sensitivity to read what others can’t feel.6’8” light fast 4-10lb 1/16-1/4oz $200
7’2” med light fast 6-12lb 1/8-3/8oz $225
Fly Rods
All Rooster Rods are proudly built right here in the United States. We're honored to give back, which is why 5% of all proceeds from every rod sold are donated to the Navy SEAL Foundation and the C4 Foundation, both of which provide vital support for veterans and their families.Don't see what you're looking for? Contact us at [email protected] to inquire about a custom build.
Weight - Length - Action - Material - Price
2wt. 6'6" Fast Graphite $250
3wt. 7'9" Fast Graphite $250
3wt. 10'6" Mod-Fast Graphite $350
4wt. 7'9" Fast Graphite $300
4wt. 10'6" Mod-Fast Graphite $350
5wt. 9'0" Xtra-Fast Graphite $400
6wt. 9'0" Xtra-Fast Graphite $400
7wt. 9'0" Xtra-Fast Graphite $400
8wt. 9'0" Xtra-Fast Graphite $400
9wt. 9'0" Xtra-Fast Graphite $400
10wt. 9'0" Xtra-Fast Graphite $400
12wt. 9'0" Xtra-Fast Graphite $350
The Team
Brandon Johnson
Brandon grew up in central Indiana, where most of his free time was spent fishing the local lakes and rivers. That early start turned into a lifelong passion for fishing of all kinds, though bass fishing has always been at the center of it.After graduating from Ball State University, Brandon joined the military and was later stationed in San Diego. Along the way, fishing has remained a constant.Rod building started as a way to fine-tune the gear Brandon was using and quickly became a craft he wanted to share with others. His goal is simple: to build high-quality rods that help anglers get the most out of their equipment.
Matt Skelly
Matt grew up fishing along the South Jersey coast, spending as much time on the water as possible with my old man.After graduating from Ball State University, Matt moved to Austin, Texas, where he fell in love with the Central and Coastal Texas fisheries—and picked up a fly rod for the first time. Fly fishing only amplified what was already a full-blown obsession.When Matt's not on the water, he's thinking about it. He started building rods as a way to stay connected to fishing on days he couldn’t get out. Once he fished the rods he built himself and felt the difference in quality and performance, Matt knew he wanted to share that experience with others.
Contact Us
We’d love to hear from you! Whether you have questions about our rods, have a request for a custom rod, need help with an order, or just want to share your latest fishing story, drop us a line. Fill out the form below or reach out via email, and we’ll get back to you as soon as we can.
